In 2009, AFEyewear.com launched to serve the needs of military members and their families. The business grew and enhanced the customer experience by really understanding all the dynamics of how a military family works. Employing several military spouses in locations throughout the US inspired AFEyewear.com to serve military and service personnel in ways they never could have imagined.
In 2013, AFEyewear teamed with SheerID for customer verification; this enhancement made it possible to extend the military discount on eyeglasses and sunglasses to veterans and retirees, as well as to law enforcement officers and fire, emergency, and first responder personnel.
In 2020, AFEyewear transitioned to a single website, partnership with FramesDirect.com. This partnership between FramesDirect and AFEyewear provides a streamlined process and a better shopping experience for customers.
When you use your AFEyewear member discount at FramesDirect.com, a staff of highly trained and friendly opticians is available to help you by phone, online chat, or email. The certified opticians at FramesDirect.com will always call to confirm your prescription and order, so you can shop online with confidence.
As we transition from AFEyewear to FramesDirect, you’ll enjoy the same service and quality you expect from trained staff and certified technicians, but we’ve made the process even easier. AFEyewear, in partnership with FramesDirect.com, offers the most up-to-date collection of premium eyewear, and exclusive member discounts. Create an account or sign in to your existing account to use your member discount, and then find the eyeglasses and sunglasses that are right for you and your family.
AFEyewear.com was created for one purpose— to deliver the highest quality eyewear at the best prices to our US military, government, and emergency services personnel and their immediate families.
Find out if you qualify.