Military Discount: The Liz Claiborne label was founded in 1976 and was an immediate success. The Liz Claiborne label is synonymous with chic designs for the fashion savvy woman. The Liz Claiborne sunglass collection is designed to provide effortless fashion that fits perfectly into any wardrobe. From modern designs to classic favorites, Liz Claiborne makes it easy to look your very best.