Exclusive pricing for US military, veterans, law enforcement, firefighters & their families Up to 50% OFF retail!

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It all started back in 1996 with an innovative idea...Make it easy and affordable to buy eyewear online.

Our founders, optometrists Dr. Dhavid Cooper and Dr. Guy Hodgson, started as partners in a chain of successful optometric practices in Houston, Texas. But they dreamed of something bigger. They wanted a way to provide patients with a better selection and more competitive pricing than they could offer in their brick and mortar practices.

With the Internet just gearing up for e-commerce, the timing couldn't have been better. The doctors assembled a small team to launch FramesDirect.com, doing most of the hands-on work themselves. In fact, Dr. Cooper designed and coded the original Website!

In 2008, at the request of AAFES, we started AFEyewear.com to serve the needs of military members and their families. We have grown this business and enhanced our customer experience by really understanding all the dynamics of how a military family works. How did we figure that out? Well we actually have several military spouses working here in several locations throughout the US and they have inspired us to serve our military in ways we never imagined.

In 2013 we decided to extend our military discount even further and team with Sheer Id to verify our customers and keep the integrity of our program. With this enhancement to our site we can now offer this same discount to veterans as well as law enforcement officers and fire and emergency personnel. It's been 15 years since the doctors sold their first pair of glasses online, and we're proud to have provided quality eyewear to more than a million satisfied customers since then.

Our core principles at AFEYEWEAR.com:
  • Make excellent customer service the cornerstone of our business.
    We have a staff of highly trained and friendly opticians available to help you by phone, online chat or email.

  • Use only the highest quality lenses available.
    Our company was founded by doctors, and they promise to only sell lenses that they would wear themselves.

  • Provide the largest selection of authentic brand-name eyewear anywhere.
    We carry all the top brands of eyeglasses, sunglasses, prescription sunglasses, contact lenses and goggles, including Ray-Ban, Oakley, Gucci, Tom Ford and Maui Jim, just to name a few. We carry over over 100,000 products and 500 brands!

  • Sell eyewear at competitive prices.
    We offer fair, money-saving prices before the military discount is even extended. Savings through us are as much as $150 or more on prescription eyewear and many designer sunglass lines. Our prescription lenses cost about half the price you would pay at most retail optical chains.

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