It all started back in 1996 with an innovative idea...
Make it easy and affordable to buy eyewear online.
Our founders, optometrists Dr. Dhavid Cooper and Dr. Guy Hodgson, started as partners in a chain of successful optometric practices in Houston, Texas. But they dreamed of something bigger.
They wanted a way to provide patients with a better selection and more competitive pricing than they could offer in their brick and mortar practices.
With the Internet just gearing up for e-commerce, the timing couldn't have been better. The doctors assembled a small team to launch FramesDirect.com, doing most of the hands-on work themselves. In fact, Dr. Cooper designed and coded the original Website!
It's been 15 years since the doctors sold their first pair of glasses online, and we're proud to have provided quality eyewear to more than a million satisfied customers since then.
Hurricanes Rita, and Ike caused evacuations and power losses in Houston but FrameDirect.com barely missed a beat. As many as 20 customer service representatives relocated with the doctors to their ranch in Austin, TX, while others worked remotely from home and kept things going during the evacuation.
Eventually, we moved the customer service and marketing departments to the ranch in Austin. In 2010, the growing team relocated to an office just south of downtown.
Lots of things have changed over the years here at FramesDirect.com, but one thing hasn't changed, we're as dedicated as ever to taking care of your eyes.
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Our core principles at FramesDirect.com:
We love to hear from you.
- Make excellent customer service the cornerstone of our business.
We have a staff of highly trained and friendly opticians available to help you by phone, online chat or email.
- Use only the highest quality lenses available.
Our company was founded by doctors, and they promise to only sell lenses that they would wear themselves.
- Provide the largest selection of authentic brand-name eyewear anywhere.
We carry all the top brands of eyeglasses, sunglasses, prescription sunglasses, contact lenses and goggles, including Ray-Ban, Oakley, Gucci, Tom Ford and Maui Jim, just to name a few. We carry over over 100,000 products and 500 brands!
- Sell eyewear at competitive prices.
We offer fair, money-saving prices. Savings through us are as much as $150 or more on prescription eyewear and many designer sunglass lines. Our prescription lenses cost about half the price you would pay at most retail optical chains.
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Mica A from San Antonio, Texas, 5/3/2013
Just wanted to say thanks for the great customer service. I had ordered various sunglasses, and they didn't work out. The return process was very fast and flawless! Also I ordered prescription eyeglasses, and they were perfect! I was nervous at first about ordering Rx eyeglasses online, but the process was very easy, and gave me some peace of mind knowing that my investment would be what I expected. Will definitely buy Rx eyeglasses from you again!
Lance B from Converse, Texas, 4/2/2013
I have worked with Erica with every change on my order and she has been considerate of my needs. Not only do I feel respected but I feel wanted as a customer. With Erica's constant professional approach and her ability to work with me, I am able to stay updated on all matters to my last pair of pending sunglasses and was able to modify my shipping address with no issues. Her polite and calmness is really noticeable, even though it is basic correspondence through email. I wanted to extend my sincere gratitude to Erica, you, and your company for the excellence customer support I have received.
Innis Q from Alexandria, Virginia, 11/8/2012
You have great customer service.
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