Savile Row frames are individually custom made by hand in London, England. Made in the Algha factory which dates back to the 1920’s, each frame is made with meticulous attention to detail in the traditional way. Every frame is crafted from 14kt gold fill metal and finished in either a 24kt gold or rhodium (silver color) plating. Retro shapes are the foundation of the Savile Row collection, from the classic round-eye, brought to fame by John Lennon, to the timeless panto, the preferred eyewear of choice for Eric Clapton. Savile Row is the genuine article